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PR Secret #3 – Be Quotable!

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You will become a public relations gold mine and you will have no problem getting all the free press you want if you master the art of creating one liners that capture the imagination of the press. Some of my favorite sayings that have gotten me feature stories are: “My whole purpose in life is just to make you happy!” …and “My ribs are so tasty that you’ll think that Elvis was dancing on your tongue!” Create many little 2 to 3 minute stories about every important aspect of your business, products, or services. Always share testimonials and give names of people who are raving loyal fans of your company.

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