public relations

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When you are obsessively devoted to helping other people… you will be surprised one day when the whole world knows what you stand for. If you are trying to get people to take notice of you… you will always have a difficult time. But when you go out of your way to give of yourself in service to others for the right reasons… the world will know who you are…and will come knocking at your door.

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Famous Dave’s Famous Fan Jay

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Dave Anderson at the Minnesota State FairThis Summer Famous Dave’s had a contest online to find their Famous Fan – the entires submitted were hilarious, there were several that I saved in case I needed a good laugh including a video from a couple college guys in Madison.

The winner of the contest was Jay from California – Jay and his wife flew out to Minnesota on Monday – we had some good ‘ol ‘que at the Roseville Famous Dave’s and then did what every Minnesotan does in the end of August… headed to the Minnesota State Fair.  Last year Famous Dave’s was all the buzz when they came out with Pig Lickers – chocolate covered bacon!  Well they had to try and out do themselves this year; the big reveal… Peach Glazed Pig Cheeks!  I headed over to the Famous Dave’s booth took a couple turns at the grill and snapped photos with some fans – I always enjoy meeting the raving fans! Maybe next year they’ll have Dave on a Stick – yikes!

I’m off to the ribfest in Reno this weekend!

Famous

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Make people feel special. Remember them by staying in touch. Get involved in your community. Get involved in your church. Get involved in your community’s schools. Share your talents. Share your best ideas. Give your hard work. Give your generously of your finances. The bigger the window that you give out of… the more that can be shoveled in! Generosity is the magical key to unlimited public relations and networking. When you make it a habit to give the best of all you have to offer…you will soon find the doors of opportunity that were previously shut tight…will magically spring open when you come knocking!

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PR Secret #3 – Be Quotable!

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You will become a public relations gold mine and you will have no problem getting all the free press you want if you master the art of creating one liners that capture the imagination of the press. Some of my favorite sayings that have gotten me feature stories are: “My whole purpose in life is just to make you happy!” …and “My ribs are so tasty that you’ll think that Elvis was dancing on your tongue!” Create many little 2 to 3 minute stories about every important aspect of your business, products, or services. Always share testimonials and give names of people who are raving loyal fans of your company.

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Your passion and enthusiasm must be noticeable. Be different. Be “The Best!”  Find ways to stand out in a crowd. If you are at an event…conduct yourself like you were the host of the party… be the one that introduces everyone you know to everyone else and profusely sing the praises of the person you are introducing… pretty soon you will find everyone singing your praises!

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No matter what your job is… we should all be raving loyal ambassadors for our place of business… willing to let the whole world know with enthusiasm how wonderful, exciting, and our products and services are to all mankind! Rehearse your 30 second elevator speech about your company and your products and services… over and over again… until it is a natural part of you. Make sure your elevator speech is not an ego trip for yourself but connects your products and services to the well being and betterment of the other person (this is very important!).

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